About Eyes Up

Built by coaches, for coaches.

Eyes Up was born from a simple observation: coaches are blind to what's happening off the field, and it's putting players and programs at risk.

The Origin Story

A player got drunk the night before a game. Started anyway. Gave up multiple hits on the quarterback. The coach had no way to know. No data. No warning signs.

That's the story that launched Eyes Up. If coaches had visibility into player wellness—objective data that cuts through denial and peer pressure—they could make better decisions and protect their players.

Our Mission

Sleep is the foundation. Everything else is built on it. We're building the platform that gives coaches the visibility they've never had—turning sleep data into actionable insights that protect players, shift culture, and build habits that last a lifetime.

Why Sleep?

18-24
Critical Age Window

The habits players build during college shape their entire career and life after sports.

60+
Sleep Score Threshold

Below 60 indicates impairment. Game-day readiness depends on quality rest.

What We Believe

  • 1
    Data drives behavior change. Objective metrics cut through denial and peer pressure in ways that conversations alone cannot.
  • 2
    Coaches care about their players. They just need the tools to see what's happening and intervene early.
  • 3
    Culture is contagious. Peer accountability and gamification create positive momentum that spreads across the team.

“Your players' sleep scores could save your season—or their lives.”

Eyes Up Founding Principle

Get in Touch

We're working with select pilot teams in 2025. If you're interested in bringing Eyes Up to your program, let's talk.