Premium sleep analytics that give coaches objective visibility into player readiness. Built for programs that take performance seriously.
Game grades → Players study film like it's a final exam
40 times → Players train like sprinters, not football players
225 reps → Players bench press more than they do pull-ups
What's the one metric that improves all of them?
Sleep is the multiplier that makes everything else work. It's not another metric—it's the foundation that determines whether the film study, the sprints, and the reps actually pay off.
Players optimize what you measure. Give them the right thing to optimize.
Read the full thesisThe foundation
→ Players crushing practice, disappearing on game day
→ Road game performance that doesn't match your talent level
→ Mental errors from your most prepared players
→ The inexplicable "off" week nobody can explain
By making sleep your primary KPI, you give players the backbone that makes everything else they're doing actually work.
The culture shift
The technology exists today—Oura, WHOOP, Garmin. What's missing is an interface built for college football. For the group that would benefit most from treating sleep like a competitive advantage. For the future leaders we're already building incredible habits in. This is the habit that takes them to the next level.
We're building Eyes Up collaboratively with pilot teams. Early partners shape the product and get value first.
Target: Feb 1 — Ready for offseason. We integrate with your existing systems, not replace them.
Authentication, role-based access, coach/player portals
Oura, WHOOP, Garmin — pull sleep data from devices players already own
Player-facing modules on sleep science, recovery, and accountability
Fitness testing, academic grades — your existing data correlated with sleep
Once we've proven sleep culture value, we add tools that complement your workflow.
Import your playbook, correlate sleep with install retention and execution
Game day decisions informed by sleep scores, not guesswork
Connect sleep to game grades, PFF scores, injury patterns
Proactive notifications when players need intervention
Replace outdated, expensive systems with a unified platform — if you want to.
Full training system with sleep-optimized programming
Install scheduling, player assignments, film integration
Period-by-period practice plans, equipment tracking
Gamification, accountability pods, career tracking
Direct input on features. We build what coaches actually need.
Lock in early rates. No long-term contracts. Scale as we grow.
Onboard now, have live sleep data for your offseason program.
This isn't a sales pitch for finished software. We're building something new, and we need teams who want to shape it. Here's what a partnership looks like.
We set up the relationship with Oura, WHOOP, or Garmin — volume pricing, device procurement, everything.
Fast iteration. Your feedback directly shapes what we build next. Weekly check-ins.
Connect to your existing systems — Catapult, TeamWorks, academic databases. Your data, unified.
Sleep science modules, onboarding materials, culture-building content for your players.
Full team? One position group? Just starters? We work 1-on-1 to figure out what makes sense for you.
Already have WHOOP? Use that. Want Oura rings? We'll set it up. Mixed devices? That works too.
Full transparency or aggregate scores? Who sees what? Your program, your rules.
What matters most to your staff? Pilot teams directly influence our development roadmap.
Programs that believe in sleep as a competitive advantage. If you already talk about recovery, if your strength coach tracks HRV, if you've considered wearables before — you get it.
Coaches willing to give feedback. We'll build fast, but we need to know what's working and what isn't. A 15-minute call every week or two makes all the difference.
Any level, any sport. FBS, FCS, D2, D3. Football, basketball, baseball. The principles are universal — sleep affects everyone.
Former CFL player. College football coach. 15+ years building software. I'm incredibly passionate about elevating the game of football—and the most obvious thing missing is sleep.
I've personally experienced how making sleep your primary trackable health metric can completely rewire nutrition, training, education, and social systems. It changed everything for me.
Now I'm building what I wish existed when I was on both sides of the sideline.
I've seen players party the night before games, show up impaired on game day, and get other players injured.
I've struggled on the road as a player—specifically with early games when my body wasn't ready.
I've been on talented teams that got destroyed by internal culture—excessive drinking and partying that coaches couldn't see.
As a coach, I felt the frustration of making roster decisions without visibility into what happened outside the facility.
Sleep is the foundation. Everything else is built on it.
I personally work with every pilot team. No sales reps. Just a coach and engineer who wants to solve this problem.
We're partnering with select teams for our January pilot. Limited spots available for programs ready to lead.
No commitment required. Let's just talk.